Last Updated: December 11, 2025
Mettle Partners (“Mettle Partners,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit https://mettlepartners.com (the “Website”) or interact with our content, tools, forms, and communications (collectively, the “Services”).
This Policy applies to visitors, business owners, prospective sellers, buyers, investors, and any individual who interacts with our Services.
We collect personal information that you voluntarily submit, including but not limited to:
Identifiers: Name, email address, phone number, mailing address
Business Information: Company name, role/title, industry, revenue range, location
Inquiry & Lead Data: Information submitted via contact forms, valuation tools, gated content, newsletters, or CTAs
Communications: Emails, messages, call recordings (where permitted by law), and other correspondence
You are not required to provide personal information, but certain Services may not be available without it.
When you visit our Website, we automatically collect certain information, including:
Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent, referring URLs, click behavior
Approximate Location: Derived from IP address
Cookies & Tracking Technologies: As described in Section 6
We may receive information about you from:
Analytics and marketing providers
CRM and lead management platforms
Advertising networks
Publicly available business databases
This information is combined with data we collect directly, consistent with this Policy.
We use personal information for legitimate business purposes, including to:
Provide, operate, and improve our Services
Respond to inquiries and evaluate potential engagements
Deliver content, resources, and communications you request
Send marketing and promotional communications
Personalize Website experience and measure performance
Conduct analytics, research, and business planning
Comply with legal and regulatory obligations
We do not use personal information for automated decision-making that produces legal or similarly significant effects.
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process personal data under the following legal bases:
Consent – When you submit forms or opt into communications
Legitimate Interests – Marketing, analytics, site optimization, and business development
Contractual Necessity – To evaluate or perform services you request
Legal Obligation – Compliance with applicable laws
You may withdraw consent at any time (see Section 10).
We may disclose personal information to:
Vendors who perform services on our behalf, including hosting, analytics, CRM, email delivery, and marketing platforms.
Where relevant to your inquiry or engagement, including referral or co-marketing relationships.
When required by law, subpoena, court order, or to protect rights, safety, or property.
In connection with a merger, sale, acquisition, or restructuring of all or part of our business.
We do not sell personal information as defined under CPRA/CCPA.
We retain personal information only for as long as reasonably necessary to:
Fulfill the purposes described in this Policy
Comply with legal, accounting, or reporting obligations
Resolve disputes and enforce agreements
Retention periods vary depending on the nature of the data and the purpose for which it was collected.
We use cookies and similar technologies, including:
Essential Cookies – Necessary for Website functionality
Analytics Cookies – To understand usage and performance
Marketing Cookies – To measure campaigns and deliver relevant ads
These technologies may collect identifiers and usage data.
You can control cookies through your browser settings. Future cookie consent tools may allow granular opt-in/out choices. Disabling cookies may limit functionality.
You have the right to:
Access your personal data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict or object to processing
Data portability
Withdraw consent at any time
California residents have the right to:
Know what personal information we collect, use, and disclose
Request deletion of personal information
Correct inaccurate personal information
Opt out of the sale or sharing of personal information (we do not sell)
Limit use of sensitive personal information (if applicable)
Not be discriminated against for exercising privacy rights
To exercise any rights, email us at [email protected]. We may verify your identity before responding.
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system is 100% secure, and we cannot guarantee absolute security.
If you access the Website from outside the United States, your information may be transferred to and processed in the U.S. We take steps to ensure appropriate safeguards are in place for international transfers.
You may opt out of marketing communications at any time by:
Clicking “unsubscribe” in emails
Contacting us directly
Transactional or service-related messages may still be sent.
Our Services are not intended for individuals under 18. We do not knowingly collect personal information from minors.
Our Website may contain links to third-party sites. We are not responsible for their privacy practices or content.
We may update this Privacy Policy periodically. Changes are effective upon posting. Continued use of the Services constitutes acceptance.
If you have questions or wish to exercise privacy rights, contact us via the Get In Touch form found at https://mettlepartners.com.
